Are you one of those small business owners trying to figure out how to use Twitter to grow your business? If you’re anything like most people, you’ve likely started out by tweeting all sorts of deals and offerings that your company has to offer. Fact is though, using Twitter effectively in this space takes a whole lot more than merely sharing what you have to offer.

Twitter is an effective way to build a following by sharing tips, offering links to great advice, along with other two way means of communication. The key is to find your voice and stick with it. Don’t spend so much time trying to sound like a brand. Instead, simply rely on what you’d want to hear if you were following your company on Twitter.

When it comes to building up a Twitter following, consider using hashtags, along with making your Twitter handle available in other social spaces such as related forums. Following these tips will not only help you avoid being seen as a spammer, but you will end up building a much stronger Twitter following than if you had simply tried to go for the most followers. It’s all about quality with Twitter.